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I've been a professional storyteller for 30+ years, and here I share occasional thoughts on the art and science of engagement, storytelling, making killer presentations, living your maximum creative life ... and other stuff that excites me (and -- hopefully -- you). It could also be about a dramatic movie, a stunning piece of music, or something from a book that's kept me wide awake ...
Stories are the stuff of my life, and by signing on here, hopefully they can be a bigger and better part of your personal and professional life, too.
PS: Like something you see here? Please be a good friend and share it with your people. Thanks!
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Stu Lloyd
Oct 19, 20202 min read
How Jacinda Ardern Leads with Stories.
I find Jacinda fascinating in terms of leadership and storytelling intersecting.
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Stu Lloyd
Sep 18, 20203 min read
Are You Making These 3 Major Marketing Messaging Mistakes?
It's time to think beyond storytelling just in narrative terms. Everything your company or brand says or does emits a signal.
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Stu Lloyd
Sep 4, 20201 min read
Who Owns Your Brand in 2020? This Might Surprise You.
This means your carefully crafted brand narrative and content can be interpreted and shared (usually via social media) by whoever.
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Stu Lloyd
Aug 7, 20203 min read
A British Governor, a Ceylonese Dancer, and an Unforgettable Love Story.
Here within the portals of this house, King Tom first set eyes on a beautiful mestizo dancer, Lovina Aponsuwa ...
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Stu Lloyd
Jul 31, 20201 min read
What won't you do for money?
When Tang Choon Keng (CK), a migrant from China, opened his first store in 1932, he said "I want to honour God.
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Stu Lloyd
Jul 22, 20202 min read
This virus is like nothing we've seen before. Or is it?
Analogies are one of the most powerful methods great communicators use to fast-track an audience's comprehension of an idea.
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Stu Lloyd
Jul 17, 20201 min read
Resonance Beats Reach Every Time.
C'mon, folks, let's admit that our obsession with likes and clicks is an instant gratification-driven race to the bottom.
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Stu Lloyd
Jul 9, 20201 min read
From Branding to Bonding: What Community Looks and Feels Like.
Belonging is one thing we all want to do in this fragmenting world. What more can you do to make people belong to your brand or service?
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Stu Lloyd
Jun 29, 20203 min read
Warning: It's All About Me - Copywriting and Self-interest Headlines.
I received this message via LinkedIn today. AND IT BREAKS JUST ABOUT EVERY RULE OF EFFECTIVE COMMUNICATION IN THE UNIVERSE.
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Stu Lloyd
Jun 25, 20201 min read
How to use Storytelling for Business Leaders
To me, it's the most beautiful lesson on how to harness the imagination of your team, and align them to your mission.
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Stu Lloyd
Jun 4, 20203 min read
You know emotions are part of good business storytelling. But do you know which hot buttons to push?
The CatMatDog Neuroscience Lab has codified what that emotional journey looks like in persuasive communication.
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Stu Lloyd
May 28, 20202 min read
5 Lessons You Can Learn from the Masters of Sticky Messages
You probably haven't heard of Clay Mills. But he's a songwriter with 2 Grammy nominations and 6 x #1 hits under his belt. There are a lot of
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Stu Lloyd
May 14, 20202 min read
3 Must-haves for Effective Communication and Persuasion.
To be maximumly persuasive, communication must have Urgency, Passion and Stakes.
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Stu Lloyd
Apr 30, 20202 min read
When your offline marketing (accidentally) drives your online marketing wild.
Then comes Covid-19. Everyone's in lockdown. No-one's going out. No-one's going to see your outdoor campaign now.
So what do you do?
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Stu Lloyd
Apr 20, 20202 min read
3 persuasion skills we can learn from the Apollo 13 story.
So why is this interesting and important exactly 50 years on from the event that one NASA controller called their "most successful failure"?
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Stu Lloyd
Apr 7, 20204 min read
WHAT’S MY BEST PRESENTATION SKILLS TRAINING ADVICE? THESE TWO WORDS ...
Business storytelling expert, Stu Lloyd shares some highlight moments and gives us the two best words of advice ...
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Stu Lloyd
Feb 25, 20202 min read
The cardinal sins of business storytelling.
So, Cardinal George Pell -- one of the highest ranking officers in the Vatican and the Catholic Church -- has been convicted of...
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Stu Lloyd
Feb 25, 20204 min read
It was me, sir.
Stu Lloyd shares a personal childhood anecdote which has shaped and informed his values in business and personal life till now.
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Stu Lloyd
Feb 25, 20201 min read
This offer expires soon (or does it?)
This money changer knows a thing or two about good communication: "TODAY, No Fees and Commissions," his sign reads. Because every...
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Stu Lloyd
Feb 25, 20201 min read
The Business Storytelling Gap Trap
Beware the words and the actions in your company. they must be congruent with each other, warns Stu Lloyd. Otherwise ...
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